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昆明旅游彰显“国际范儿”,发力国际旅游市场

国内旅游 惠途旅游 2个月前 (11-17) 49次浏览 已收录 0个评论 扫描二维码



《爱旅游昆明》系列宣传片
Love Travel, Love Kunming》 Series



昆明,自然景观和人文景观的荟萃之地,年均气温 16.5℃,气候宜人,鲜花常开,在 2017 世界春城 60 佳排行榜中昆明位居第三。

Kunming boasts natural and human landscapes, it has annual temperature 16.5℃, agreeable climate and flowers full of blossom throughout the year, and Kunming was ranked in the 3rd place among 2017 top 60 spring cities in the world. 



目前,昆明正全力打造世界知名旅游城市、国际旅游集散地和目的地。紧紧围绕“国际化、高端化、特色化、信息化”要求,全面展开旅游产业转型升级部署。

At present Kunming is in its full swing to build a worldwide famous tourism city, international tourist collection and distribution center and destination. In aligning with “international, upscale, feature and informationized” requirements, carry out tourism industry transition and upgrading deployment. 



“全球寻找昆明人”海外达人转昆明旅拍活动是昆明旅游国际营销的重头戏,整个活动团队由海外社交媒体知名旅游达人和专业跟拍摄影摄像团队共同组成,通过对昆明全景的深度游、体验游、品质游和一系列拍摄工作,全面而有层次地向海外游客展示了昆明国际旅游目的地的迷人风光和全域旅游的美丽环境。

“Look for Worldwide Travelers to Kunming” Overseas Travelers’ Trip in Kunming is the highlight of Kunming tourism international marketing. The whole team is comprised of famous travelers on overseas social media and a professional photography team. The in-depth traveling, experience traveling and quality traveling and photography work presents the fascinating scenery and beautiful environment for all-region tourism in Kunming comprehensively in all levels , which is an international tourist destination. 



此次活动从筹备到推广历时 3 个月,8 位达人在昆明行走 7 天,转遍昆明 11 个景区,约 138 个景点,日均行走 2 万步,行程超过 70 公里。菲律宾的 Boom,马来西亚的 Yuiki,美国的华裔 TJLEE,德国的 Barbara,美国的 Derek 与 Kodak,乌克兰的 Poda 与 Ksyusha,他们生活在不同国家,拥有不同文化背景,曾踏遍世界的多个角落,却还是在昆明收获了惊喜。

This activity lasted for three months from preparation to promotion. 8 travelers walked in Kunming for seven days, setting foot on about 138 tourist attractions in 11 scenic spots, and they took about 20,000 steps every day, over 70km long in total. Boom from the Philippines, Yuiki from Malaysia, Chinese America TJLEE, Barbara from Germany, Derek and Kodak from the U.S., Poda and Ksyusha from Ukraine are from different countries with different cultural background, and they have been to many places in the world, but they are surprised in Kunming. 



旅拍达人一行至翠湖,恰逢暖冬,海鸥翩至,以舞迎宾;为加强边防而设的近代著名军事学校——云南陆军讲武堂,闪耀着金色光芒;云南大学金黄的银杏大道,尽显昆明冬日气候天然优势。

When these travelers and photographers came to the Green Lake, it was a warm winter and seagulls were dancing to greet visitors; Yunnan Military Academy, which was a famous modern military academy in order to defend frontier defense, is standing in the golden sunshine; the golden gingko street of Yunnan University demonstrates the natural climate advantage of Kunming in winter. 



拥有世界自然遗产风光,被誉为 “天下第一奇观”的石林,一座巨大的自然石景艺术宝库,任凭想象;堪称世界奇观的九乡溶洞群,奇异、雄浑、壮观的喀斯特地貌,让海外旅拍达人们驻足长望;遍山松柏,茂林叠翠的金殿,是我国现存最大最完整的纯铜铸殿,海外旅拍达人们在此欣赏并体验云南非物质文化遗产瑰宝——滇剧;轿子雪山上品尝高山烤全羊,在悬崖高耸、云海碧天之际,览尽高山草甸美景。

Stone Forest, which owns world natural heritage scenery and gets the fame as “number one wonder in the world”, is a huge natural stone art treasure you can image; Jiuxiang karst caves known as a world wonder, are stunning, strange and spectacular karst landforms, attracting attention of overseas travelers and photographers; The Golden Temple with thick pines and cypress trees is the largest and most intact copper palace in China, and overseas travelers and photographers appreciated and experienced Yunnan opera, Yunnan intangible cultural heritage; they ate roasted whole lamb in Jiaozi Snow Mountain, and appreciated towering cliffs, the sea of clouds, blue sky and alpine meadows. 



存有“天下第一长联”,浓缩昆明古代、近代园林历史文化发展脉络的大观公园,是一部栩栩如生的昆明 300 多年园林发展史;展示云南 26 个民族民俗风情的云南民族村,海外旅拍达人与各少数民族一同欢歌热舞,体验不一样的异国风情;乘坐缆车,俯瞰滇池,登至西山龙门,体验惊险陡岩文化之旅;为了更好的呈现昆明美,海埂公园内的昆明滇池凤翔通用航空专门为达人们安排了搭乘直升飞机体验,另眼欣赏滇池辽阔美景。

The Grand View Park, which keeps the “longest couplets in the world” and concentrates Kunming ancient and modern gardening history and culture development, shows over 300 years’ gardening development history of Kunming vividly; Yunnan Nationalities Village displays folklores and customs of 26 nationalities in Yunnan, and overseas travelers and photographers had songs and dances passionately with ethnic groups and experienced exotic folklores; they took the cableway to overlook the Dianchi Lake, climbed to Longmen in Xishan Mountain, and experienced thrilling and steep rock culture; in order to present beautiful Kunming in a better way, Kunming Dianchi Fengxiang General Aviation Service Co., Ltd. arranged the helicopter tour for them to appreciate the beautiful scenery of the Dianchi Lake. 



昆明地热资源丰富,温泉水中富含多种矿物质,水温常年在 38 度—42 度间,冬日泡温泉,对身体大有裨益。此次旅拍选择了七彩云南古滇名城与昆明柏联酒店。七彩云南·古滇名城位于晋宁,这里是滇文化的发祥地。如今的古滇名城不仅极大地展示和还原了灿烂辉煌的古滇国文明,还有来自地下 2500 米云南矿物地热温泉水,共 57 处温泉、73 眼、36 间汤屋,是养生度假的好去处;昆明柏联酒店坐落在风光秀丽的阳宗海湖畔,这里有纯天然露天园林式温泉、SPA 馆、瑜伽馆等,非常适合休闲度假。

Kunming boasts plentiful geothermal resources, the hot spring water is rich in diverse minerals, and the water temperature is 38-42 ℃. It is very good for physical health to have hot spring bath in winter. This time we chose Colorful Yunnan ·Famous City of Ancient Dian State and Brilliant Resort & SPA Kunming. Colorful Yunnan ·Famous City of Ancient Dian State is located in Jinning, which is the cradle for Yunnan culture. Now it not only displays and restores the brilliant civilization of Ancient Dian State, but also has Yunnan mineral geothermal hot spring from 2,500 m deep underground, including 57 hot springs, 73 hot spring holes and 36 rooms for hot spring bathing, making it a great place for holidays and health maintenance; Brilliant Resort & SPA Kunming is located by the beautiful Yangzong Lake, and there are gardening hot spring in the open air, SPA, Yoga Studio, etc., so it is great for vacationers. 



本次海外旅拍达人们的下榻酒店,均选择昆明最具代表、具有独特历史意义和人文情怀的精品酒店。昆明银柜精品酒店位于正义路片区,历经百年的民国时庭宅闹中取静,每一间客房的房号都是用云南历史上著名的银号和票号命名,人文历史沉淀厚重;云南民族村畔的昆明蘅芷院精品酒店,原貌呈现大理“喜洲古镇”建筑风格,在昆明即可体验白族民居特色与人文情怀;昆明梦景望月精品酒店位于东、西寺塔之间,近日楼对面,建筑承袭明清小雅风格,在体验高品质服务水准的同时还能感受老昆明日常生活;昆明索菲特大酒店向海外旅拍达人充分展示了法式风情五星级国际连锁酒店的高端、品位,国际标准设施与服务。

Hotels chosen for this activity are all the most representative boutique hotels with unique historic meaning and humanistic feelings. Kunming Silver Chest Hotel is located in Zhengyi Road. It is a quiet place in the bustling downtown, and every room here is named after the famous unincorporated bank in Yunnan history, nourishing profound humanistic atmosphere; Kunming Redolence Garden Boutique Hotel near Yunnan Nationalizes Village shows the architectural style of “the Old Town of Xizhou” in Dali, and we can experience folk house features and culture of Bai Ethnic Group in Kunming; Yunnan Mengjing Wangyue Boutique Hotel is located between eastern and western towers and in opposite to Jinri Building, it inherits the elegant style of the Ming and Qing Dynasty, and guests here can experience the daily life of old Kunming while enjoying high quality services; Sofitel Kunming displays the upscale taste, international standard facilities and services of French five-star international chain hotels to overseas travelers and photographers. 



云南美食,吸纳川渝香辣,兼容各地特色,以滇味为系,汇聚云南各少数民族地方特色。此次旅拍活动不仅为国际游客呈现了云南昆明本土特色菜肴,也注重特色小吃的推荐。在翠湖与陆军讲武堂间的茴香熙楼里,过桥米线盛宴与破酥包是老昆明传统味道的代表;在保证每天鲜切牛肉感受庖丁鲜切牛肉铺的用心与匠心;七步香传承纯手工精制豆腐技艺,最大程度保留食材原味。花式浪漫主题火锅店花十七,以鲜花装饰唯美就餐环境,严把原料关,极品菜系每日空运,以最新鲜优质的材料提供最纯正天然的美味;独具民族风味的醉云喃(In Yunnan),入口的每一道菜都蕴含着一个民族古老的故事。

Yunnan food blends the spicy features of Sichuan cuisine and local features, and forms Yunnan cuisine which gathers food features of ethnic groups in Yunnan. In this activity, Kunming local specialties are presented to international tourists, and feature snacks are also recommended. In Huixiang Xilou between the Green Lake and Yunnan Military Academy, Yunnan Rice Noodles and Crisp Stuffed Bun are representative food of old Kunming; Fresh Hot Pot provides fresh beef every day with dedication and originality. QBX inherits traditional hand-made tofu skills, and maintains the original taste of food to the maximum extent. Flower 17 is a romantic flower theme hot pot restaurant, and it has fresh flowers as ornaments, quality raw materials and the freshest materials transported by air to guarantee the most authentic and natural taste; In Yunnan provides dishes of ethnic groups, and every dish tells an old story about an ethnic group. 



美食是一个城市最真实的感情纽带,此次旅拍活动,有效的向国际游客展示了昆明美食文化特色。同时,春城昆明也是一座人文之都——在文化韵味与历史传承的南强街巷里听听快板;在千寻墨问的禅意中体验大师承袭的汉文化的精髓演出;在夜晚昆明的都市夜景中,梦酒吧里,体验昆明式特调鸡尾酒。

Food is the realest emotional bond of a city. Kunming food cultural features are effectively displayed to international tourists. Meanwhile, Spring City Kunming is also a capital of humanistic feelings. Tourists can listen to allegro in Nanqiang Street with cultural and historic feelings; experience the Chinese culture essence in Qianxun Mowen Zen Hotel; and have Kunming style cocktail in Dream Bar while enjoying night view of Kunming City. 



“全球寻找昆明人”海外达人旅拍昆明期间,达人和摄制组团队用镜头将昆明的春城美景、蓝天暖阳、经典线路、品质景区、特色民宿、精品酒店、滇味美食等一一记录;同时从国际游客的角度,向全球传递昆明“春城花都,好享昆明”的城市风光和内涵,充分彰显了昆明作为世界旅游目的地的“国际范儿”;通过一系列海外媒体传播,逐步提升昆明在国际旅游市场的品牌形象和影响力。

During Looking for Worldwide Travelers’ in Kunming/Overseas Traveling Photography Activity, travelers and photographers record the beautiful scenes, blue sky, warm sunshine, classic tour routes, quality scenes, feature guesthouses, boutique hotels, and Yunnan cuisines with cameras; meanwhile, in the perspective of international tourists, convey “Stunning Kunming- Spring City & Flower City” to the world, and display the “international style” of Kunming as a world tourist destination. Based on communication in overseas media, gradually build up the brand image and influence of Kunming in international tourism market. 




感谢以下单位对
全球寻找昆明人海外旅拍活动的
大力支持!

Vigorous support for Looking for Worldwide Travelers’ in Kunming/Overseas Traveling Photography Activity is highly appreciated!


昆明市旅游景区协会

Kunming Municipal Tourist Attraction Association 

昆明市饭店行业协会

Kunming Hotel Industry Association 

云南省餐饮与美食行业协会

Yunnan F-B& Delicacy Trade Association

昆明市餐饮与美食行业协会

Kunming F-B& Delicacy Trade Association

石林风景名胜区管理局

Stone Forest Scenic Spot Administration 

宜良世博九乡旅游有限责任公司

Yiliang Expo Garden and
 Jiuxiang Tourism Co., Ltd. 

昆明西山风景名胜区

Kunming Xishan Scenic Spot 

云南民族村有限责任公司

Yunnan Nationalities Village Co., Ltd.

昆明市大观公园

Kunming Municipal Grand View Park

昆明市金殿名胜区

Kunming City Golden Temple Scenic Spot 

昆明轿子山旅游开发有限公司

Kunming Jiaozi Mountain 
Tourism Development Co., Ltd. 

七彩云南 · 古滇名城

Colorful Yunnan · Famous
 City of Ancient Dian State 

昆明银柜酒店有限公司

Kunming Silver Chest Hotel Co., Ltd. 

云南梦景酒店集团有限公司

Yunnan Mengjing Hotel Group Co., Ltd.

昆明蘅芷院精品酒店

Kunming Redolence Garden Boutique Hotel

昆明索菲特大酒店

Sofitel Kunming 

昆明柏联酒店

Brilliant Resort & SPA Kunming 

昆明市茴香餐饮娱乐有限公司

Kunming Municipal Huixiang Catering
 & Entertainment Co., Ltd. 

云南花十七餐饮管理有限公司

Yunnan Flower 17 Catering
 Management Co., Ltd. 

昆明仟真和餐饮有限公司

Kunming Qianzhenhe Catering Co., Ltd. 

昆明滇池凤翔通用航空服务有限公司

Kunming Dianchi Fengxiang General Aviation Service Co., Ltd. 




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